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It is becoming increasingly important for marketers to understand content marketing and to know how to use it effectively. The key driver of inbound marketing is ‘consumer intent’ as potential customers actively seek out the brand’s content. As a result, the consumers are more engaged and open to taking action than if the brand were to communicate with them when they are not actively interested.
The key driver of inbound marketing is ‘consumer intent’ as potential customers actively seek out the brand’s content. As a result, the consumers are more engaged and open to taking action than if the brand were to communicate with them when they are not actively interested
Beau Scheepens
Tailor-Made Digital Marketing
Customized SEO Strategy
Keyword research helps to inform your content development. You can use the findings from your keyword research to decide on themes for your content. If you base your content on high ranking keywords, it is more likely to appear in search results.
If you have a number of webpages that you’d like to rank on Google, there’s a lot of SEO steps that you need to go through and get right. Or, maybe it’s your first time optimizing a webpage, and you don’t know where to start.
